From the elevated sandy soils near Belgium, to the river beds of the Meuse and Walloon rivers, the Hart van Brabant (Heart of Brabant) region straddles a breathtaking stretch of park-like landscapes. It is a region marked by the Burgundian lifestyle of the nine municipalities surrounding Tilburg, along the Leisure Boulevard from Hilvarenbeek to Heusden. It is a great place o work, live and enjoy life in a setting reputed for its logistics, health care, leisure economy and aeronautical and industrial maintenance.


It is no coincidence, that those sectors are the focal points of Midpoint Brabant, an alliance in which administrators of the Hart van Brabant have joined forces with businesses and knowledge institutes. Entrepreneurs, educators and government are working together on Social Innovation – an approach to regional development unrivalled in Europe and attracting international attention.


Combining forces through Social Innovation


Social Innovation, as defined in Mid-Brabant, means getting different players to combine their complementary forces and thus achieve far more than any one of them could individually. It is not just an administrative arrangement, but a collective agreement between all parties in the sectors mentioned. The municipalities of Dongen, Gilze en Rijen, Goirle, Heusden, Hilvarenbeek, Loon op Zand, Oisterwijk, Tilburg and Waalwijk are closely involved.


Adding value


Together, these parties are committed to adding social value through innovative product-market combinations designed to increase employment, prosperity and quality of living. They are committed to collectively giving shape to a sustainable, dynamic region – and to adding value through collaboration with other regions in Brabant, such as the logistics specialists in West Brabant, the high-tech neighbors at Brainport Development Eindhoven (the world's smartest region in 2013), and the Agrofood specialists of Northeast Brabant.


Open to the world


The Heart of Brabant has a dedicated work force made up of people who like to face the world with an open attitude. Most of them speak good English and know what international collaboration means: they operate worldwide, from China and Japan, to Florida and California. As a matter of fact, making connections is vital to the kind of Social Innovation that runs through the veins of Mid-Brabant. That's how the region's current high-tech aeronautical and industrial maintenance service sectors evolved out of its former textile industry.


It is also how the Heart of Brabant became home to the internationally acclaimed faculties of Tilburg University – such as economics, law and social studies. All of this is characteristic for a community that views living and working together as vital, and that takes pleasure in linking knowledge to production, people to technology, and gamma concepts to beta facts.


Welcome home to the Heart of Brabant!


It's no wonder Mid-Brabant is the Netherlands' most visited leisure economy region. Or that it offers international education facilities, like those of the Tilburg International Primary School. Whichever way you look at it, this gentle parkland of dykes and dunes is a great place to be, to work and to enjoy life to the full. Home is where the heart is. Welcome home to the Heart of Brabant!


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